Strategy & Architecture
I evaluate your existing materials, analyze your competitors, and design a logical, conversion-focused page and section structure. Everything is organized cleanly and transparently in a shared workspace.
Content & Strategic Copywriting
Design without real content is just decoration. If you do not have your copy readly, I use AI to generate and structure precise, SEO-optimized draft copy for every page based on your bullet points or raw data. Standard "Lorem Ipsum" is strictly banned from my process.
Prototyping in the Live Environment
We skip static mockups and jump straight into Webflow. Using my FLO framework, I build a structural black-and-white prototype populated with your actual copy. You can navigate your new architecture on any device right from this early stage, testing user flows under real conditions.
High-Fidelity Visual Design
Typography, color palettes, and custom assets are injected globally into the system. Thanks to FLO's modular architecture, design iterations aren't painstakingly applied page-by-page, but executed centrally across the entire system.
Motion, QA & Launch
I integrate scroll animations and micro-interactions to bring the design to life. This is followed by rigid quality assurance, technical SEO auditing and finally the deployment of the site to your domain.
