Ben's Profile Picture

“This is my grid. There are many grids, but this one is mine. My grid is my best friend. It is my life. I must master the grid as I must master my life. Without me, my grid is useless. Without my grid I am useless…”

Hi, I’m Ben—designer, Webflow developer, digital pragmatist. With over 20 years of experience as a freelancer and designer at various multinational agencies, I have witnessed the era of Flash websites, the dawn of responsive design, and the rise of Webflow firsthand. Alongside countless projects for small and medium-sized businesses, I’ve also had the honor of working on large-scale projects for industry giants like Lufthansa, Bosch, E.On and Deutsche Telekom.

Today, I operate as a one-man studio, designing corporate identities and building enterprise-grade Webflow architectures based on my proprietary FLO framework. If you’d like to know exactly who you are entrusting with your digital presence, below is a look at my professional journey.

Deutsche Telekom Logo
Lufthansa Logo
Bosch Logo
MNDWRK Logo
eOn Logo
Nuvolo Logo
Cycle Logo
Portant Logo

Milestones & Experience

1982 - 2004

Born in Budapest, raised in Flensburg (Germany) and re-imported to Hungary at the age of 15. Heavy curture shock followed by hectic studies and unpaid internships at quirky firms.

2004 – 2011

I started working intensively in DTP/print design at a boutique agency in Budapest I in 2004. I primarily worked for the Budapest gastronomy scene (Gundel Restaurant, Spoon – The Boat, Robinson Restaurant, Arany Kaviár) as well as on projects for international brands like Subaru, Suzuki, and Gebr. Heinemann.

In 2006, I co-founded Cymetriq Studio (focusing on logo, print, and web design). This was followed by years in the traditional agency world (including Carnation, now part of Possible Worldwide). During the golden era of Flash banners, we worked for clients such as AXA, Sony, Sanoma, Chio, and Generali.

In 2008, I founded my own studio, Yellowfox. We won several awards (UX Design 2008 for AegonDirect, Comedy Central, and half a dozen "Site of the Day/Month" awards for Flash websites that no one can look at anymore (thanks, Steve). After an unspectacular bankruptcy in 2011 (thanks, notorious Hungarian far-right party FIDESZ), I remembered that I speak German, bacame a full-time freelancer and relocated my operations to the DACH market.

2011 – 2018

As a freelancer, I gradually built a solid client base in Germany and Switzerland until I was discovered by the HR firm ProData (now emagine) in 2013 and transplanted into the German enterprise world as an IT consultant.

  • 2013 - Telekom Design: As a UI Designer I worked on eCommerce solutions during the early stages of responsive design (fullscreen landing pages, checkout flows, responsive navigation) and later remotely on the UI of various Telekom apps.  
  • 2016 - Sapient-Nitro / Publicis Sapient (Cologne): As a UI Designer, I revamped the Lufthansa iOS and Android apps (various screens and navigation). Later, I acted as Lead Designer for the major 2016 rebranding of Bosch.com, prototyping parts of our designs in Webflow as well.
  • 2017 - E.ON (through Technium AB ): UI/UX design exploration and Webflow prototyping for a consumer dashboard and eCommerce interface under the project name )."E.ON Family".
  • 2018 - Deutsche Telekom (Darmstadt/Remote): Prototyping version 1.0 of MagentaTV. using Webflow in 2018, in collaboration with the Cologne-based agency Denkwerk

2017 – 2024

In 2017, I was handpicked by Webflow to join their very first official Partner batch—with which Webflow practically bought me a house over the next years. During this time, alongside various branding assignments, I delivered over 100 Webflow projects for clients across the DACH region, the US, Australia, New Zealand, Switzerland and a really weird guy from Norway. He had enigmatic requests that seemed to ignore the limits of Euclidean geometry and forced me to replace a premium font with a cheap one. That is not something I take lightly.

For a short while, I also hosted weekend Webflow workshops for agencies mostly in Germany—until COVID was apparently invented for the sole purpose of putting an end to to my lucrative side project.

2024 – 2026 (Hiatus)

In early 2024, I was forced to take a health-related hiatus, that ended up lasting almost two years. Please avoid keep being a workaholic for years when you have a severely painful illness that reacts to stress.

2026

I am back now. I primarily develop Webflow sites using my proprietary FLO framework and design logos and corporate identities. I have radically changed the way I work. To extend my lifespan, I have heavily systematized my workflows and now dedicate myself entirely to a single client for the entire duration of a project, while only providing support for my existing ones. This approach is significantly healthier and produces more consistent results, while letting me spend as much time possible with my family, especially my daughter who meanwhile somehow turned 15.

Easy does it.

If you you hire me today, you are joining a small circle of clients who can reach me on the phone all day and can rely on my full focus.

Say hello anytime!